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Set It & DON’T Forget It: Four Tips to Freshen Up Your Foundational Marketing...
Foundational strength is important in building a solid house, a healthy body — and also a powerful marketing strategy. The most common foundational marketing programs include Lead Scoring, Lead...
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Marketing Automation and Outsourced Campaign Execution
Marketing Automation and Outsourced Campaign Execution: Streamlining campaign process to results You’ve worked hard to put together the marketing automation team in your company; why would you want to...
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3 Reasons Your Data May Not Be Ready for Intelligent Customer Engagement
The Pareto Principle says that 20 percent of the input (time, resources, effort) account for 80% percent of the output (results). For marketers, this means achieving optimal efficiency requires...
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Spring Cleaning for Your Campaign Execution
Now that Spring is in the air, it’s perfect timing to shake the winter dust off and refresh your campaign execution practices. As a Project Manager and Campaign Execution expert at DemandGen, I’ve...
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If You Can’t Measure It, You Can’t Improve It: A Quick Overview of Marketo...
Do you know which marketing programs and channels are driving the most engagement with your prospects and customers? Unless you’re already using a multi-touch attribution tool, this can be hard to do...
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The Art of the Possible vs. The Art of the Feasible: Finding the Right...
We talk a lot about the art of the possible at DemandGen. As a marketing technology consulting firm, it’s our mission to challenge the status quo and explore new technology, new channels, and new ways...
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Campaign Attribution Demystified: Introducing DemandGen Campaign Attribution...
“Do you know exactly how much revenue each of your marketing campaigns has earned this year? OK, if not exactly, how about approximately?” Are you laughing? Or crying? Either way, you’re not alone:...
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Bottom-Up vs. Top-Down Change Management: Don’t Forget the People Who Are...
My family moved a lot when I was growing up, so I spent a lot of time learning how to adjust to new things, new places, and new people. I thought I was really good at handling change. Then, I had a...
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Strengthen your Demand Factory’s Foundation with Segmentation and Lead...
You know the drill: the all-day workshop in a conference room with whiteboards and stale coffee to discuss a “framework” for doing the same daily work that everyone is currently doing. But what if you...
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Living a Values-Based Culture
In a world of fast-paced change, there are few things that remain constant. As technologies hurtle through the marketing automation landscape at the speed of a bullet train, our values create a...
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The Power of the Business Narrative: How Top B2B Companies Rise Above the...
There are a few recurring themes when it comes to what keeps CMOs up at night. One question I hear fairly consistently, though, is “How do I beat my competition?” CMOs are charged with finding new...
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The Business Impact of Duplication in Marketo: 7 Marketing Activities that...
According to recent Marketing Sherpa research, B2B data decays at a rate of 2.1% per month—an annualized rate of 22.5%. Why should you worry about that? Because SiriusDecisions research has shown it...
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How Marketing Leads the Charge for Good CX
Delivering an exceptional customer experience (CX). That’s the holy grail every business chases: 87% of business leaders agree that exceptional CX is a must for their organization. Why? Because a good...
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Baking the Perfect Report: 4 Pro Tips for Successful Data Analysis
The week before Thanksgiving, I was home sick with the stomach flu (which is a horrible way to take time off), and I found myself binge watching The Great British Baking Show. This ended up being...
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6 Secrets to Winning a Marketo Revvie Award
Marketing is all about making your company’s products and services shine, and the reward you reap for those efforts benefits the company’s bottom line. Beyond the KPIs and ROI, though, wouldn’t it be...
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Get A+ Results from your Marketing Agency: 5 Tips for a Successful Partnership
You’ve hired an agency. Now what? At DemandGen, we have a detailed checklist for every step from start to finish, from the signature on a new Statement of Work to celebrating a project’s success....
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5 Steps to Eliminate Marketing Chaos
Sometimes there is just so much work to do that taking a step back to plan and put processes in place seems impossible. After all, there are only so many hours in a day, right? Endless waves of ad-hoc...
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Still Under Construction? “Phase In” Your Demand Factory
At the start of this year, DemandGen’s CEO, David Lewis, claimed “a new vision for how to think about operationalizing marketing automation and related marketing technology: building your Demand...
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How to Drive Lead Acquisition with DemandGen’s ABM Framework
With the staggering increase in channels and near-continuous bombardment from eager sellers, buyers have become decidedly more difficult to reach. That’s why every conversation I have with a client or...
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Selecting Winners: Successful Recruiting for Sales
I’ve been very successful using a process called Selecting Winners which was developed by Barry Shamis, an expert in recruiting, hiring, and retention. I won’t go into all the details of Barry’s...
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